EDUCATION

UCLA ANDERSON SCHOOL OF MANAGEMENT Los Angeles, CA

M.B.A., General Management/Strategy  Jun 2010

• Concentrations: Financial Statement Analysis, Business Law, & Investment Valuation
• Membership: Entrepreneur Association, High Tech Business Association

KOREA UNIVERSITY Seoul, Korea

B.A., Major in Linguistics/Minor in Business Administration Aug 2002

• Leadership: President, National Association of Linguistics Majors, 1997
• Achievement: Honors Scholarships for academic excellence, 2001

EXPERIENCE

LG UPLUS, LG TCA Santa Clara, US

Director, Global Partnerships Jan 2019 – Current

• Now overseas partnership as well as open innovation in North America region

LG UPLUS Seoul, Korea

Team Lead, Customer Value Management Apr 2017 – Dec 2018

• Led team to introduce customer value management, i.e. big data driven Below-the-Line marketing for existing customer base in order to grow profitably in saturated market. Working with Vodafone Group(UK) experts to identify and execute change management initiatives and build new CVM organization

General Manager/Team Lead, Global Business Development Apr 2015 – Mar 2017

• Closed €2 million partnership agreement with global telecommunications group, Vodafone headquartered in UK, to realize cross-border business opportunities and outsource world class knowledge and expertise
• Led and submitted $40 million bid for acquiring LTE network construction project tendered by Bangladesh operator, BTCL, and await result now
• Closed $1.4 million LTE network consulting deal with Indonesian mobile operator, Smartfren, helping construct new network infrastructure with highest quality standard by mobilizing know-hows and expertise
• Led short-list deal process to acquire 15% share of Vietnamese fixed telecommunications operator, FPT, by performing business due diligence in terms of status quo valuation and inherent synergies

Senior Manager, Entertainment Business Jan 2012 – Mar 2015

• Led joint team with CJ E&M to evaluate value of divested music business and to establish JV with LG
• Awarded Minister of Justice ‘Citation for Merit’ with achievement in successful application of cloud streaming platform for law educational purpose
• Built multi-faceted relationship with local and overseas game developers and publishers to fuel up game contents pipeline in timely manner: Nexon, Warner Bros Games, Konami, Netmarble, Mgame, NCSoft, NeoWiz, etc
• Structured and closed deal with Samsung Electronics to exclusively launch “C-games” onto Smart TV platform: launched service in May 2014 before Brasil World Cup and most quickly gathered 10k users in only 3 months
• Initiated and closed partnership deal with LG Electronics to expand “C-games” over to Smart TV platform: launched service in Oct 2013 and implemented on 1.5 million TV sets in 1 year
• Project-managed development of Korea’s first cloud streaming game service, “C-games” in multi screen clients for mobile LTE and PC in Jun followed by IPTV in Sep 2012: grossed more than $8 million in 2.5 years

Senior Manager, New Business Development Jun – Dec 2011

• Led and successfully earned top management approval for $3 million investment in cloud gaming service platform
• Framed and executed licensing agreement with Taiwanese solution company “Ubitus” for initial 3 year term
• Hand-wrote service scenario for multi-screen cloud gaming platform spanning from server-side to client-side
• Evaluated feasibility in cloud streaming technology which led to build up business relationship with Silicon Valley ventures such as Otoy, Playcast, and Gaikai(later acquired by Sony)

Senior Manager, Mash-up Service Team Jun 2010 – Apr 2011

• Led task force of 3 to develop localized Microsoft’s Bing service: directly negotiated term sheets with Bellevue headquarters to iron out business model and team building
• Co-authored and executed Master Service Agreement and subsequent Statement of Services with Microsoft to pursue long-term R&D relationship in between
• Designed and implemented geo-coded Wi-Fi hotspot deployment scheme by identifying cell edges of 3G base station coverage, which resulted in faster decision making for allocating investment worth of $12 million.

ICM(International Creative Management) PARTNERS, Talent Agency Los Angeles, CA

Consultant, Applied Management Research of UCLA Anderson Jan – Jun 2010

• Evaluated and proposed new pay and reward system for talent agents, whose remunerations were fixed for 3-5 year contract by fame of represented actor/actress, authors, and singers regardless of actual revenue generated
• Won 6-month consulting contract as 6 manned team with celebrated entertainment company, ICM, 3^rd largest talent agency in U.S. following Creative Artists Agency and William Morris Endeavor

LB INVESTMENT Seoul, Korea

Summer Intern, Venture Capital  Jul – Aug 2008

• Managed Series A MBO start-ups; calibrated expected investment-return multiples and lowered investment by 40% to 5 million to achieve deal by analyzing radio-filters market demands,
• Tracked quarterly performance of portfolio equities in $40-million China Focus fund; recommended early exit from companies with sell-out opportunity instead of IPO which would increase IRR by 3%, $1.2 million

LG TELECOM Seoul, Korea

Project Manager, New Business Development  Jan – Jun 2008

• Led licensing agreement with Qualcomm for QChat service, Push-To-Talk technology launched by Sprint Nextel; designed negotiation strategy and reduced annual royalty expenditure from $3.5 million to $1.3 million
• Implemented growth project pipeline in support to CEO; proposed and operated $100K Idea Olympic to stimulate internal innovation and founded idea incubation center to develop business plan for selected ideas

Associate, Strategy Planning  Jan 2005 – Dec 2006

• Set up and declared vision for 2010; codified corporate mission, shared values, and employee value proposition as well as identified strategic initiatives to realize 20% revenue growth and 40% EBITDA margin goal
• Performed due diligence for $1 billion M&A deal of Hanaro Telecom; analyzed  pro forma and identified risk factors, which led to no-go decision for non-synergetic inorganic growth option

Business Analyst, Global Alliance Team / Corporate Development  Oct 2003 – Dec 2004

• Designed and executed, for Mobile Division of LG Electronics, global sales promotion plan; carrier-perspective sales approach by associating high-end mobile devices with impact on data service revenue by which LG Electronics increased average selling price of mobile devices from $112 to $132 in 2004
• Created retail business model of digital music content, first on-to-offline service in Korea, which generated annual 2 million downloads and $10 million revenue

Sales Marketer, Channel Planning  Apr 2002 – Sep 2003

• Won dealership contract to leading electronics retailer, HiPlaza, defeating competitors; transformed retailer's nationwide 200 stores into exclusive point-of-sales, which generated annual 0.3 million subscribers
• Restructured distribution channels in Gangnam, Seoul applying micro market management method, which increased market share in metropolitan area by 5%p, adding annual 0.6 million subscribers